The paid placement
A message or placement used to reach an audience.
PLAIN-ENGLISH DEFINITIONS
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The bigger system
Audience, offer, message, trust, advertising, conversion, service, and retention.
Activation Fee
A separate one-time fee charged on the first purchase at a particular campaign level.
Ad Campaign
A paid advertising placement intended to show approved promotional content to participating viewers.
Advertising
A paid message or placement used to reach an audience. Advertising is one part of marketing.
Affiliate Link
A tracked URL that connects a referred visitor to the person who shared it.
Affiliate Marketing
Promoting another party's offer through a tracked link and potentially receiving compensation under that program's rules.
Available Balance
The balance stage reached after campaign activity and the applicable hold are completed under current rules.
Bhanoyi
A Zulu term used here to mean a scam or fraudulent scheme. It is a cultural explanation, not a formal legal category.
Blockchain Network
The specific distributed network used to transfer a cryptocurrency asset. Sending and receiving networks must match.
Completion Value
The official value shown for a completed campaign under the current campaign structure.
Conversion
A desired action after a visit, such as an enquiry, registration, download, share, or purchase.
Crypto Wallet
Software or hardware used to manage blockchain addresses and authorize cryptocurrency transactions.
Direct Sponsor
The person connected to a member through the original direct referral relationship.
Marketing
The broader process of understanding an audience, shaping an offer, communicating value, building trust, and supporting a customer journey.
MLM
Multi-Level Marketing, usually a structure with compensation across multiple generations of a downline.
Login Ad
A prominent advertisement shown to members during login. A ClickBaitPays login ad currently costs $20 and runs for 30 days.
Non-commissionable
A payment that is not divided into affiliate commissions under the platform model.
Paid-to-Click
A model in which participating members view advertisements and earn rewards under platform rules.
Payment ID
A reference used to identify and reconcile a payment request.
PH/GH
Provide Help and Get Help, commonly used for peer-to-peer arrangements in which members provide funds that are distributed to other members.
Ponzi Scheme
A fraudulent arrangement that generally uses money from newer participants to pay earlier participants rather than legitimate underlying business revenue.
Referral
A person who arrives or registers through someone's tracked affiliate link.
Sustainability
A platform's ability to keep operating over time by balancing useful services, revenue, costs, activity, and responsible controls. Sustainability features do not create a guarantee.
Traffic
People visiting a website, page, store, video, or other online destination.
USDT
A cryptocurrency token designed to track the US dollar and available on multiple blockchain networks.
Viewer
A participating member who views advertising content through an active campaign.
Withdrawal Fee
The amount deducted when a withdrawal is processed. The current withdrawal fee is 10%.
Web Traffic
Visits to an online destination. Traffic creates an opportunity for action but does not guarantee conversion.